In response to the increased needs of Canadians during the COVID-19 pandemic, United Way Centraides across the country worked with community response tables to identify the greatest needs and the most effective ways to support those in need. We launched an emergency campaign, Local Love in a Global Crisis, to raise funds and in-kind donations, and leverage our local expertise to coordinate a response with the greatest impact.

Across Canada, communities answered the call in a remarkable way, putting their trust in the United Way Centraide network to help ensure support was there for those who needed it. 
Local Love in a Global Crisis enabled local agencies to continue, and often increase, the critical work they were doing to provide basic needs, help for seniors, and mental health support, as well as support agencies’ capacity to respond in this profoundly changed environment.